Who We Are

Company Overview

We are America’s champion for the fun, freedom, and adventure of Recreation in Motion.

There’s nothing small about the way America dreams. From the retired couple in New Mexico packing up the RV for a three-month tour of Alaska… to the young family in New York City that throws a few lines into the water in the shadow of the Brooklyn Bridge, dreaming about the day they can motor off in their own powerboat…to the single guy who jumps on his motorcycle and goes hard on local trails…we are united in our pursuit of our own definition of dreams. And part of that dream is to work towards having the right vehicle to achieve our vision of Recreation in Motion, and the right gear and goods to pack onto that vehicle. Americans work hard to play hard; we understand that because we do the same thing.

At Affinity, we strive to be a positive, enthusiastic force for growth in the outdoor recreation marketplace. We provide our entire North American audience with the information, insights, and resources necessary to enhance their recreational experiences and follow their dreams. And we help them build the communities that promote and protect their fun and adventurous lifestyles. From RVing to tent camping, from ATV riding to snowmobiling, from boating to motorcycling and anything in between – if there’s a North American enjoying the outdoors there’s an Affinity club, media outlet or event dedicated to that consumer.