Message From The CEO

Mike Schneider

Welcome to the Affinity world! We are one of the nation’s largest providers of outdoor recreation media and clubs, all of which serve America’s recreation vehicle and outdoor recreation enthusiasts. The numerous dynamic industries that comprise Affinity have shaped our identity of “Recreation in Motion.” The fact that you are visiting this online space identifies you as a fellow outdoor recreation enthusiast and interested friend seeking more information about all that we have to offer. We invite you to be part of our online campfire community.

Affinity is proudly defined by its committed and enthusiastic employees, partners and advertisers, all of whom live and love the recreation industry they serve. Personally, I’ve had a passion for Affinity, media and the great outdoors for more than 25 years, during which time I’ve had the good fortune and certainly great privilege to take the “E” ticket ride in various positions in this company and at exhilarating times in the business.

At Affinity, we are energized about what we do and the customers we serve. We know we are a key partner in their outdoor recreation experience. We take this pact seriously by offering cutting edge programs and products geared specifically for the outdoor recreation lifestyle.

We are people who have an “affinity for recreation in motion.” Take your time browsing the site and join us on our grand adventure. Again, welcome to our family.

About Affinity

Targeting a Moving Market

With such a large and diverse marketplace, how does one company speak to the entire audience? Affinity’s approach is to target and segment the larger audience into niches. With our broad portfolio of consumer brands, products and services, we speak directly and respectfully to almost every aspect of this diverse and dynamic market. With a unique, proprietary database of over six million passionate enthusiasts, and extensive database marketing capabilities, our full suite of marketing services and advanced data-mining efforts allow Affinity to help deliver our advertising and business venture partners’ messages with the greatest impact.

Affinity is grouped into four business units to serve our audience most effectively, while also creating unique advertising and business venture opportunities for like-minded enterprises.

Affinity Media

With print, Web and TV outlets, if there’s a Recreation in Motion niche, Affinity provides an outlet to deliver the information, insights and resources that audience actively seeks.

Affinity Clubs

Our clubs offer a sense of community, and a direct line to an unrivaled depth and breadth of recreation-based products and services for members.

Affinity Events

Because this is an active, hands-on market, Affinity organizes a wide range of shows and events to engage our audience on a one-to-one basis.

Affinity Ventures

Affinity offers unique partnering opportunities, sharing marketing costs and profits with companies seeking unrivaled access to the most desirable demographic segments of our marketplace.

Affinity
2575 Vista Del Mar
Ventura, California 93001
Telephone: (805) 667-4100
Fax: (805) 667-4419
E-mail: info@affinitygroup.com