Corporate Organization

All of our businesses can be grouped one of four areas: Affinity Clubs, Affinity Media, Affinity Events or Affinity Ventures.

The Affinity Clubs area manages membership clubs including the Good Sam Club, Coast to Coast, Camp Club USA, and Golf Card International.

The Affinity Media area manages all of the company’s e-commerce, all of the company’s RV publications, all of the company’s powersports publications, all of the company’s boating publications, and over 50 supporting websites.

The Affinity Events area manages the 38-plus consumer shows that are held across the country, including RV shows, boat shows, home & garden shows, motorcycle shows, snowmobile shows, and ice fishing shows.

The Affinity Ventures area manages the joint venture partnerships we have. Partnering with a number of service providers, Affinity offers financial, insurance, and emergency roadside products and services. These are marketed through direct mail, publications and e-commerce to the corporation's unique database of more than 6 million outdoor enthusiasts. Our remarkable ability to reach most active RVers is the cornerstone of a series of strategic alliances that helps us bring more to the RV lifestyle. Over the years, Affinity Group has partnered with a number of companies in successful, new business ventures.

RV & Vehicle Insurance

This program is specifically designed for the RV enthusiast through a more than 26 -year partnership with GMAC Insurance. The program has generated $200 million annually in written premiums, and offers competitive rates with reductions for club members. Those covered can also benefit from various discounts and special coverages created especially for RVers.

RV Financing

GE Finance, a division of GE Money Bank, a federal savings bank is Affinity’s partner for RV Financing. Financing covers purchases of both new and used vehicles and refinancing existing loans. Since 1989, GEMB has provided more than $1.6 billion in total loans to RV and boating enthusiasts. In addition to low rates, GEMB offers Affinity customers a fast, easy, and remarkably convenient loan process.

Emergency Road Service

In an alliance with Road America, Affinity, through its subsidiary Affinity Road and Travel; provides a service network of more than 30,000 RV towing and repair facilities located across the U.S. and Canada. Over 3 50 ,000 members are assured rapid emergency response around the clock.

Extended RV Warranty

The Continued Service Plan (CSP) has generated more than $ 50 million in aftermarket mechanical breakdown coverage since 1997. Working with specific underwriters at world-famous Lloyd's of London, the program has been reinsured since 1997, and specific Lloyd's of London underwriters have been a direct insurer and partner with Affinity since 1998.

Credit Card Services

Barclays U.S. credit card business has more than 50 partnerships with some of the country's most successful travel, entertainment, retail and financial institutions. Partnering with Affinity, Barclays provides credit cards to Affinity members that reflect and encourage the RV lifestyle. Special features of the credit card include no annual fee, low APR, and a loyalty points program allowing cardholders to earn Affinity products and services, free camping, cash back, gift cards at gas stations, popular retailers, and restaurants.

Health & Life Insurance

In partnership with Association Group Insurance Administrators (AGIA), we have generated more than $ 25 million in written premiums, representing 78,000 policies in force. For over 15 years, this partnership has offered a diverse set of supplemental health programs, including Long Term Care, Medicare Supplement and Accident Protection, and Emergency Assistance and Life Insurance products.

Term Life Insurance and Annuities

Insurance Central is a full-service insurance and financial products marketplace. Through Insurance Central, Affinity is able to provide our club's members no-cost, no-obligation access to a variety of competitive products. With one confidential call to Insurance Central, members are assisted with all phases of acquiring needed life insurance and annuities, from needs assessment and comparison shopping through completing the paperwork and having a policy issued. In just over five years, Insurance Central's unsurpassed service has resulted in over $ 725 million of life-insurance coverage for our club's members.