FOR IMMEDIATE RELEASE
Record Sales at Colorado RV Sale
August 24, 2009
CONTACT:
Tom Gaither
Affinity Events
Ph: 952/567-3608
tgaither@affinitygroup.com
DENVER – (August 21, 2009) – The 5th annual Colorado RV Liquidation Super Sale boasted a record number of RV sales during the two-day event. Held last weekend at Invesco Field, there were more than 100 RV units sold.
The low prices on new and pre-owned RVs along with discounts on recently hail damaged units and special tax deductions for qualified buyers brought thousands of attendees to the Super Sale.
“With eight of Denver’s top dealers participating in the event, we were able to showcase a vast selection of RV models to attract a myriad of interested buyers,” said Show Manager Dianne Seymour. “With all the discouraging news we are seeing about the economy, we were excited to have so many people come to the sale intent on making a purchase. It was great to see the dealers do so well – in fact, all dealers reported better-than-expected sales.”
Jim Humble, general manager of Windish RV, reported having sold 40 units at the show. “Our sales were up 20 percent over last year’s sale,” he said. “The general public is responding well to this fall sales opportunity. It has become an integral part of our fall marketing plan.”
Humble wasn’t the only dealer who did well. Joe Lake, a field manager with K&C RV, reported selling more than 20 units, and Steve Casement, owner of Steve Casey’s Recreational Sales, sold more than 10 units.
A main reason for the sale’s success, “Is the ability of Affinity to directly market to the RV enthusiast,” said Jeff Haughton, former owner of the Liquidation Sale and current V.P. of
Affinity Events. “Affinity is uniquely able to drive the RV buyer to an event like this, even in this economy.”
Some dealers at this year’s show had more than sales on their minds. Todd Williams, sales manager at Transwest Truck Trailer RV, a truck and horse trailer dealer, was out to spread the word that it’s the new Winnebago Itasca dealer in town.
The success of the event may be a surprise to some, but a recent industry survey has uncovered what RVers have always known – traveling by RV saves money. In the latest biannual Campfire Canvass survey of RV owners, conducted by the Recreational Vehicle Industry Association (RVIA), 55 percent of surveyed respondents intend to use their RVs more this year than last year and 45 percent are considering another purchase.
A primary reason so many RVers plan to travel — and even buy — this spring/summer is because they appreciate the value RVs have compared to flying, driving and staying in hotels.
“RV travel continues to appeal to people looking to save money,” said Richard Coon, RVIA president. “By having their homes-on-wheels with them, RV owners receive a bigger bang for their buck.”
The crowd was abuzz on Saturday as the drawing for the Keystone RV Live Your Dreams Sweepstakes was held. The grand-prize winner, Nancy Heckert, of Panama City, Fla., was awarded a new Keystone Outback fifth wheel.
About Affinity Events
Affinity Events, www.agievents.com, is a division of Affinity, which owns and operates recreation-focused consumer shows throughout North America. The division currently produces shows serving the RV, boat, motorcycle, snowmobile, ATV, home and garden, and ice fishing markets. Affinity, www.affinitygroup.com, is the nation’s largest provider of outdoor clubs, services, media and events that service the safety, security, comfort and convenience needs of the North American recreational vehicle (RV) and outdoor enthusiast market. By providing information, insights, and resources, the company champions the fun, freedom, and adventure of recreation in motion. The company works to enhance its customers’ recreational experiences and build the communities that share and promote their fun and adventurous lifestyles.
Affinity is organized into four different business units – Affinity Media, Affinity Clubs, Affinity Events and Affinity Ventures. Their corporate headquarters are located in Ventura, Calif. Subsidiary operations and divisions can be found at multiple locations throughout the United States.
Tom Gaither
Affinity Events
Ph: 952/567-3608
tgaither@affinitygroup.com
DENVER – (August 21, 2009) – The 5th annual Colorado RV Liquidation Super Sale boasted a record number of RV sales during the two-day event. Held last weekend at Invesco Field, there were more than 100 RV units sold.
The low prices on new and pre-owned RVs along with discounts on recently hail damaged units and special tax deductions for qualified buyers brought thousands of attendees to the Super Sale.
“With eight of Denver’s top dealers participating in the event, we were able to showcase a vast selection of RV models to attract a myriad of interested buyers,” said Show Manager Dianne Seymour. “With all the discouraging news we are seeing about the economy, we were excited to have so many people come to the sale intent on making a purchase. It was great to see the dealers do so well – in fact, all dealers reported better-than-expected sales.”
Jim Humble, general manager of Windish RV, reported having sold 40 units at the show. “Our sales were up 20 percent over last year’s sale,” he said. “The general public is responding well to this fall sales opportunity. It has become an integral part of our fall marketing plan.”
Humble wasn’t the only dealer who did well. Joe Lake, a field manager with K&C RV, reported selling more than 20 units, and Steve Casement, owner of Steve Casey’s Recreational Sales, sold more than 10 units.
A main reason for the sale’s success, “Is the ability of Affinity to directly market to the RV enthusiast,” said Jeff Haughton, former owner of the Liquidation Sale and current V.P. of
Affinity Events. “Affinity is uniquely able to drive the RV buyer to an event like this, even in this economy.”
Some dealers at this year’s show had more than sales on their minds. Todd Williams, sales manager at Transwest Truck Trailer RV, a truck and horse trailer dealer, was out to spread the word that it’s the new Winnebago Itasca dealer in town.
The success of the event may be a surprise to some, but a recent industry survey has uncovered what RVers have always known – traveling by RV saves money. In the latest biannual Campfire Canvass survey of RV owners, conducted by the Recreational Vehicle Industry Association (RVIA), 55 percent of surveyed respondents intend to use their RVs more this year than last year and 45 percent are considering another purchase.
A primary reason so many RVers plan to travel — and even buy — this spring/summer is because they appreciate the value RVs have compared to flying, driving and staying in hotels.
“RV travel continues to appeal to people looking to save money,” said Richard Coon, RVIA president. “By having their homes-on-wheels with them, RV owners receive a bigger bang for their buck.”
The crowd was abuzz on Saturday as the drawing for the Keystone RV Live Your Dreams Sweepstakes was held. The grand-prize winner, Nancy Heckert, of Panama City, Fla., was awarded a new Keystone Outback fifth wheel.
About Affinity Events
Affinity Events, www.agievents.com, is a division of Affinity, which owns and operates recreation-focused consumer shows throughout North America. The division currently produces shows serving the RV, boat, motorcycle, snowmobile, ATV, home and garden, and ice fishing markets. Affinity, www.affinitygroup.com, is the nation’s largest provider of outdoor clubs, services, media and events that service the safety, security, comfort and convenience needs of the North American recreational vehicle (RV) and outdoor enthusiast market. By providing information, insights, and resources, the company champions the fun, freedom, and adventure of recreation in motion. The company works to enhance its customers’ recreational experiences and build the communities that share and promote their fun and adventurous lifestyles.
Affinity is organized into four different business units – Affinity Media, Affinity Clubs, Affinity Events and Affinity Ventures. Their corporate headquarters are located in Ventura, Calif. Subsidiary operations and divisions can be found at multiple locations throughout the United States.